A picture is worth 1000 words. A video brings those words to life. There is many reasons video marketing is a worthwhile investment.
It gives you a competitive edge over your competition.
It is the best way for customers to experience the product online pre-purchase.
It increases your company’s exposure online.
Videos add a personal touch to your brand.
The list is endless.
In short, video marketing will increase your sales
To kick off your video production, you need to decide on the purpose of your videos – do you want to show off the product’s capabilities? Is the video meant to help potential customers with their purchasing decision? Do you want to create an instructional video that provides value to the viewer? Does the video tell the story of your brand or product?
Once you understand the purpose of your video, you can start the creative process. Film, cut, edit, retake if necessary. Really take the concept of ‘quality over quantity’ to heart. Pushing out videos just for the sake of keeping up with a busy uploading schedule will miss the point of your marketing efforts. Focus on providing quality content to your viewers.
That doesn’t mean you have to invest in a range of overpriced equipment. Start simple. Key to a quality video is a good and sturdy camera. The Bell+Howell Digital Camera provides a clear cut video with 20.0 MEgapixel resolution. Pair it with the Sima42 tripod and the Azden Lavalier Microphone and your mini-film studio is complete.
The last step is crucial – develop an integrated marketing strategy. Commit to a realistic and regular uploading channel. Ensure that your videos are synced with all other social media channels to guarantee maximum exposure. Tag important keywords in your videos. Rigorously review the performance of your videos.
And most importantly of all – never lose the fun in what you’re doing!