Glocal – Doesn’t that ring any bell? Well, it’s time to add the word glocal to your dictionaries. In the terminology of supply chains, glocal stands for blending of all global incorporations with our local Interests.
Glocalization is the trend that has been going on from a long period, but we were oblivious to it. Wikipedia defines glocalization as, “The adaptation of globally marketed products and services to local markets.” The term has been around since 1980’s apparently and appeared first in Harvard Business Review.
Glocalizationis in practice when it comes to services and products offered by major global companies. The prime example of this is McDonald’s. They have a menu region-wise, for e.g. India has Maharaja Mac, New Zealand has Kiwi Burger, and Belgium has got CroqueMcDo, so you can see how McDonald’s smartly adapts with local traditions and cultural aspects. Another example is automotive manufacturers.The same car manufacturer will develop the cars based on the geographical differences. For example, the USA’s speedometer will show miles, and Europe’s will come in Km.
Glocalizationhas certain implications in supply chains too; the supply chain can become glocal and leave an enormous impact.For this, the supply chains need to assert end-to-end visibility across all their variants of value chain despite the geographical location they are in.
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The supply chains also need to be flexible and reciprocate with any changes from the local supply efficiently and quickly. The demand from multiple local and global regions should be adequately managed, and the inventory in all aspects should be suitably optimized from time-to-time. The balance between the customer needs and the market should be achieved regardless of supply chain’s risk factor and capabilities.
The global integration should be matched with the responsiveness of local market. The systems and data used in each location are quite disparate, and they have to be harmonized. And the data should be monitored by a separate supply chain team. The data has to be regularly collected and analyzed to output multiple scenarios based on the requirements.
The people involved in the supply chain should always be fostered, irrespective of their operational process and location.
Thus, by connecting the people, process and the data, the glocal supply chain will be easily managed and will meet local and global requirements whenever necessary.